Hi, I’m Lok Yeung

E-commerce specialist driving growth through Shopify, CRM, Amazon, TikTok, and data-driven optimisation.

Driving Ecommerce Success

Digital optimisation, data analysis, project management, team collaboration, results delivery

Platforms DTC

Managing Shopify, Amazon, TikTok, eBay, Etsy, and brand-owned stores to maximise reach and online sales performance.

Campaigns Marketing

Executing SEO, PPC, social media, and CRM campaigns to drive traffic, conversions, and customer retention effectively.

Team Collaboration

Working cross-functionally with marketing, creative, and operations teams to achieve business objectives and shared success.

Project Management

Leading e-commerce and CRM projects with full ownership, applying PMP-certified methodology to ensure timely delivery and stakeholder satisfaction.

Results Focused

Improving sales, conversion rates, and customer engagement by analysing insights and implementing actionable optimisation strategies.

Analytics Insights

Using Google Analytics, Power BI, and sales dashboards to make data-driven decisions that increase revenue and engagement.

Private Traffic Projects

Managed Shopify stores and CRM systems, including email automation, customer segmentation, and retention campaigns to maximise repeat sales.

Shopify Brand Store

  • Improved the customer journey and conversion rate by designing landing pages, refining UX layouts, and running A/B tests to validate changes with data.
  • Supported CRM integration and Oracle NetSuite sales order workflows for smoother fulfilment and order processing.
  • Tools: Shopify, Google Analytics, Power BI, CRM, Oracle NetSuite, Figma

CRM Management & Campaigns

  • Managed customer data, segmentation, and member tiers to support targeted campaigns and retention strategy.
  • Improved engagement and repeat sales by using retention-focused CRM insights to optimise campaign timing, content relevance, and customer journey touchpoints.
  • Tools: CRM systems, Email Automation, Data Analysis

Public Traffic Projects

Optimised Amazon and TikTok Shop listings, leveraging SEO, content strategy, and paid media campaigns to increase traffic and sales.

Amazon Listing Optimisation

  • Reached Top 10 category ranking in key categories by improving listing relevance, content quality, and conversion-focused merchandising.
  • Enhanced SEO keywords, A+ Content, and product images through structured keyword research, competitor benchmarking, and visual optimisation.
  • Tools: Amazon Seller Central, Helium 10, Photoshop

TikTok Shop Success

  • Achieved 3,550+ sales on a single SKU (Mini Snuggle Hoodie) by aligning product content with TikTok shopping behaviour and platform trends.
  • Optimised content, traffic strategy, and short-form videos by testing hooks, angles, and product benefits to improve engagement and drive consistent orders.
  • Tools: TikTok Shop, Video Shooting, Canva

Success is built on continuous learning and smart action.